Written simply and entertainingly, the pages are filled with beautiful and clear hand-drawn diagrams to help the reader understand the author's ideas. The Golden Secrets of Lettering by Martina Florĭisguised as a great lettering manual, this book will also teach the basics of type design and the ins and outs of the professional freelancer. Perfect for type designers and lettering artists, or designers who want to brag about type at typography salons. It's a pocketbook filled with all those important type design stratagems previously dispersed among hundreds of different books and websites.
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It includes advice on everything from drawing perfect Bezièr curves and how to space fonts to the difference in x-height between a bold font and its corresponding regular weight. While I was expecting it to be shit, it's actually the bible of type design that we (type designers) were all waiting for. It appeared a couple of years ago in my Amazon suggestions. This is the nerdiest book on designing letterforms that you can find. I would probably have retired from the profession 20 years ago." 1. "I would have become the 'amazing designer' I am right now way faster. "I wish any of these books were available at the beginning of my career," he tells Creative Boom. Here, we share some of his favourite reading materials, or as Matteo puts it, his "looking materials", as they focus mostly on the shape of letters. As a former board member of AIGA NY and president emeritus of the Type Directors Club, he frequently lectures around the world about his passion for typography. Matteo is renowned for his focused but fun-loving approach to design, one that has attracted the likes of Sephora, Barnes & Noble and Target, plus WeWork, Whole Foods, and the legendary Balthazar in New York City, amongst many others.